The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching.
The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. [...]
Affiliate marketing is similar to an auction site. Your web site advertises assorted products and for all your time, you will take a cut from each sale. There isn’t as much time involved, few overheads, it works while you sleep, and what is even better, it is relatively easy to master
One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer’s point of view. When you are in tune with your buyer you have empathy. This means that you can identify with and understand their situation, feelings, and motives.
When you are in tune with your buyer everything you [...]
Every year or two a dating book arrives on the scene touting the idea that if you seem like you really want to go out with someone, you’re doomed.
People will find your eagerness a definite turn-off, or so we’re told.
So, what works? Instead of eagerness, you should play hard to get.
Can the same type of [...]
The fine art of professional selling is a production. You can do it poorly, or you can do it with excellence. A great deal of selling depends on your sensory interaction with your prospective client.
But – to a great deal – within the first two minutes of any meeting, your prospect has already formed a [...]
While many companies establish new business promotions, few devote an equal amount of energy teaching employees techniques to do a better job of retaining customers.
Try this: Go back to your customer rank report from 1996, just ten years ago, and take a look at your top ten customers. How much does this top [...]
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing… customers have the power to [...]